About Us

Hyde Concept is a lifestyle collective redefining modern urban living through design, function, and emotion.

Rooted in h., our contemporary fashion foundation, Hyde Concept evolves beyond apparel into a wider lifestyle movement — spanning fashion, culture, and curated experiences.

Every element we create is approached with restraint and clarity, crafted for those who value simplicity, intentionality, and modern expression without excess.

Operated by PT Hyde Lifestyle Group.