About Hyde Concept

An Independent Design-Led Lifestyle Group

Hyde Concept is an independent lifestyle and creative group developing contemporary brands shaped by functional design, considered proportions, and intentional living.

Its first fashion label, h./label, explores modern unisex apparel through clean silhouettes, thoughtful construction, and engineered calm. Designed for everyday versatility, each collection balances function, comfort, and understated expression.

Beyond apparel, Hyde Concept builds long-term brand concepts at the intersection of design, lifestyle, and culture, guided by a consistent approach to quality, restraint, and purpose.

Hyde Concept is operated by PT Hyde Lifestyle Group.

Operated by PT Hyde Lifestyle Group.