JOURNAL
The editorial space of Hyde Concept.
A place where we share thoughts, processes, and perspectives behind design, city culture, and the layers that shape our collections and experiences.
City Layers
We explore the layers of the city — concrete, glass, shadow, and fabric. Each look is a reflection of how urban life is built in layers.
Concrete Dreams
The balance between structure and softness. Where modern architecture meets everyday wear.
Urban Portraits
Street silhouettes and quiet moments — stories of the city told through movement and fabric.
Face of h.: Casting Modern Calm
Face of h. is a quiet exploration of character, presence, and modern identity within urban life.
More than a casting initiative, it reflects how design exists alongside individuality — calm, functional, and intentional. Each participant represents a distinct expression of modern living, shaped by clarity rather than spectacle.
This process reinforces our belief that style is not about visibility, but about how one moves through space with purpose, restraint, and quiet confidence.